Inspired by the innate abundance of life and colour in our natural world, and with joie de vivre at its core, HEY JOEY is designed in Melbourne, and is an Australian closed loop, circular clothing label and lifestyle brand for women, men, non binary folk and kids.
A die-hard consumer of designer fashion, actress, writer, filmmaker and content creator Viva, who had become increasingly awakened to the intersection of fast fashion and the climate crisis, also began to question what ‘sustainable fashion’ actually meant. Without holding itself accountable for the fashion industry’s epic waste issue – globally, we discard enough used-clothing to fill the entire Sydney Harbour each year, how sustainable could a brand really be?
Enter HEY JOEY. Australia’s first closed loop, circular clothing and lifestyle brand. 100% plastic free, HEY JOEY garments are made from 100% natural fibres, and offcuts are used to make kid versions of adult designs. (How often have you wanted to buy that cute kid's dress or top in YOUR size??!)
But it gets better. HEY JOEY incentivises its customers to be a part of the climate solution by inviting them to exchange their pre-loved clothing for meaningful discounts on new HEY JOEY stock; pre-loved threads will either be sent straight to HEY JOEY’s recycling partner (Upparel) or resold as part of HEY JOEY’s PRE-LOVED label. It's a win win :)
Donate a piece of clothing and receive a discount on your Hey Joey piece.
Recyclable pre-loved clothes = 15% off your Hey Joey purchase