“Good design involves as little design as possible”.Dieter Rams

Influenced by Dieter Rams streamlined approach to design, Kowtow presents Wardrobe Series, a new collection that inspires its wearers to consider their clothing and dress with intention. In designing this collection, Creative Director, Marilou Dadat reframed her approach from fashion to product design, a perspective that aligns with our ethos and challenges us to produce clothing that is considered and foundational.

Driven by their desire to reduce waste to landfill, Kowtow subscribe to the ethos of less, but better. From the quality of the material made from 100% certified Fairtrade organic cotton and through their reductive design approach, Kowtow aim to encourage conscious consumption by advocating for a wardrobe of timeless styles to be reconfigured and
reworn.