Social responsibility is the common thread of Paire. Co-founder, Rex, spent a good year finding just the right blend of Merino wool and sustainably sourced cotton. In fact, he was born into a textile family, so your socks were part of many a dinner conversation. Strange, but true. Paire is vertically integrated so they own the entire supply chain. The only corners they cut are at 90 degrees – just like your foot.

Paire see themselves as a fabric technology company more than a fashion brand. Since they developed their own yarn and fabric, they have full control of the production process from the yarn to the products. IWTO-certified merino wool, and GOTS-certified organic cotton are used for their socks and packaging are recycled materials or biodegradable materials.

All factories they use in China are BSIC certified ensuring all the employees are well treated.